This website (hereinafter the "Website") is provided by Bayer AG (hereinafter "us" or "we"). For further information regarding the provider of the Website, please refer to our imprint.
Handling of personal data
In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).
Using our Website
Accessing our Website
When you call up our Website, your browser will transfer certain data to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data are collected, briefly stored and used:
Moreover, to protect our legitimate interests, we will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. (f) General Data Protection Regulation).
Setting of cookies
What are cookies?
This Website uses so-called "cookies". Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.
What cookies do we use?
We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The following table contains a detailed description of the optional cookies we use:
|Purpose and content||Lifespan||on/off|
Example: Website analysis with Google Analytics
These cookies assign a randomly generated ID to your device, enabling us to recognize your device upon your next access. For details on website analysis please see the respective chapter below.
Example: Online behavioral advertising with DoubleClick
These cookies assign a randomly generated ID to your device, enabling us and our partners to recognize your device upon your next access. For details on behavioral advertising please see the respective chapter below.
Subject to your consent
We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie's lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.
How to prevent the setting of cookies
On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Google will analyze your use of our Website on our behalf. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.
You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.
Online behavioral advertising
This Website uses DoubleClick, a so-called targeted advertising service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Google will analyze your use of this Website. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. We and our partner Google will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. When you visit another website of the so-called "Google Display Network", customized pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Website.
You may withdraw your consent to this type of analysis of your use of this Website at any time either by administrating your consents in the above table, in which case an opt-out cookie will be placed, or by downloading and installing the Google Browser Plugin offered by Google. Both options will prevent the use of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.
Further information on Google DoubleClick is available on the Google Data Protection Guidelines for Advertising.
Information regarding your rights
The following rights are in general available to you according to applicable data privacy laws:
If you wish to exercise your rights, please address your request to the contact indicated below.
For any questions you may have with respect to data privacy, please write an e-mail to email@example.com or contact our company data protection officer at the following address:Group Data Protection Officer
Amendment of Privacy Statement
We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.